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Kia SoulBase MSRP $13,300
The 2011 Kia Soul is a departure for the Korean company best known for its inexpensive, well-warranteed cars. The Soul is aimed squarely at those who would buy a Scion. The Soul features funky styling, wild colors and a highly customizable interior and exterior. Even the trim names are fun. Base prices start at about $2,000 less than a comparable Scion.
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Soul
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